On Thursday morning we helped our brands and retailers see how the platform operates first-hand. We helped retailers sign up and Sync with member brands.
A special thank you to Jonathan Pearson (Kitchen 2 Table), Brooks Terry (Babcock Gifts), Neil Peters (Carmel Ceramica), Sonny Melder, Greg Candler (Cuisinart), our friends at Sara & Beth Gifts, Inside Irwin’s, and Vineyard’s Gifts, and many others âēī¸
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How to access your built-in marketing tools via the Marketing Manager page.
July 12, 2023
Your Shop Local Store has a new feature: We've made it easier to view and manage your marketing tools. Your account includes several built-in tools and programs, which can now be quickly accessed through the new Marketing Manager page.
The Marketing Manager page displays the following promotions in a table:
Offer Free Shipping.
Display a "Thank you for shopping local" banner on the checkout pages.
What we can learn about a company through its mission statement.
June 30, 2023
This past week, I read a mission statement from The Knot's corporate website (https://www.theknotww.com/). The statement included a paragraph and five principles. The paragraph describes what the parent company does. The statement says:
"We help couples around the world navigate and enjoy life’s biggest moments together. As a global company, our industry-leading websites, top-ranked mobile apps, and trusted resources provide the most sought-after information, connections, and ...
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Nice to see this sign at an indie store, The Art of Simple, in Seaside, Florida.
“You may not know this, but if you shop with Amazon.com, you are not supporting small local businesses. If you want Amazon to be the world’s only retailer, keep shopping online at Amazon.com.
If you enjoy shopping in our store, buy from us. We appreciate your support. Thank you.”
If I were asked, I’d recommend these tweaks to this:
Shop Local will give you $250.00 when you mention your Shop Local service in your price list or catalog or on your business card.
Why use this promotion?
Retailers will be buying your products at the summer shows. You can make it pain-free for them to get your product online in seconds using your Syncing service.
FACT: Syncing is the fastest and easiest way to get your products on your stores' websites.
Sell 18% more. Retailers report selling up to 18% more
Coffee time for nostalgia. Nothing like catching up with veterans over a good cup of coffee and baked goods. Happy Memorial Day! Remembering those who have served. Thank you for making this day a reality.
How registrants can invite friends to open a registry at your store via text.
May 24, 2023
Your Shop Local Store has a new feature: Registrants can now invite friends to open a registry at your store. The new "Help a Friend" feature on registry lists allows registrants to send a text message to their friends with an invitation to open a registry.
In the example shown, we see a registry list at Luxury Gift Shop. In the "Help a Friend" box, the registrant can click the "See Details & Invite Friend" link to refer their friend to your registry service....
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Before May 31, 2023, send an email to your retailers inviting them to join you on Shop Local's e-commerce platform. We’ve written for you a sample email template you can send to them. Please find that template below. You can copy this template and send it using your email program (Outlook, MailChimp, etc.).
When you send your email, please BCC [email protected] or forward it after you send it.
How to view all of a registry's gift givers on one page.
March 29, 2023
Your Online Store has a new feature: We've made it easier for you and your registrants to view information about a registry's gift givers. There is now a dedicated Gift Givers page that displays purchases grouped by the gift giver.
Traditionally, orders are organized by date. This page groups orders by the gift giver. The page outputs a registry’s gift givers’ emails and addresses on one page making it handy to manage thank you notes.
How we can celebrate indie stores and promote sales by hosting a Save Local event.
February 23, 2023
When one thinks of shopping locally, some consider it an act of charity. One may pay more and get less selection. That’s not a recipe for success. In contrast, the world’s most successful retailers, Walmart and Amazon, operate on just the opposite principles: low prices and massive selection. When I’m in Walmart's Panama City Beach location, it’s so massive I feel like I’m in the Giants' stadium. Amazon sells 12m items on its website (350m if you count the third-...
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How we can bring clients together to build a larger network.
February 4, 2023
Economist Bent Flyvbjerg encourages us to find our “Lego” in his new book “How Big Things Get Done.” Mr. Flyvbjerg, whose new book is reviewed by Ben Cohen in this week’s The Wall Street Journal, says that most large projects that are completed successfully use a modular approach. Excerpt from The Wall Street Journal:
“That’s the question every project leader should ask: What is the small thing we can assemble in large numbers into a big ...
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How having the right defaults makes decisions easier for clients and helps them be more successful.
January 27, 2023
When you look at your driver’s license, it lists if you’re an organ donor. Twenty years ago, only 20% of people were donors, but today 80% are—thereby saving millions of lives. Did people become more kind? No, the question on the application was changed from opt-in to opt-out. People signing up for or renewing a license are now by default enlisted in organ donation. Lesson: the right default answer in medical care can save millions of lives. Similarly, the right defaults ...
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In the book The Cold Start Problem, Andrew Chen says that the 'network effect’ is really three effects:
The acquisition effect
The engagement effect
The monetization effect
In the beginning, a business seeking to build a network has to concentrate on acquiring users, even if they are non-paying. Companies often give away the service, especially software companies, and we can see that with Facebook, Slack, TikTok, and many others. Bridge didn’t do ...
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Mariposa wishes you a happy and healthy holiday weekend! Sending many thanks to our wonderful retailers for all of their hard work during this busy holiday season. Cheers to a weekend full of festive holiday entertaining!
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When we brainstorm about making Bridge better, we want to turn over every stone. We explore many avenues, from increasing collaboration to lowering product prices to enhancing marketing. What if an improvement was right in front of us—constant to all of these concepts? Regardless of what feature we offer, there is one constant: navigation. Navigation is fundamental to allowing members to easily find what they need—and discover what they didn’t know they needed.
Sending a BIG thank you to all of Mariposa's hard-working retailers and valued customers! We appreciate your continued support and wish you a happy and healthy Thanksgiving surrounded by family and friends.
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